The Graphic Communications Scholarship Foundation is a non-profit organization that helps new generations of aspiring students from high school to graduate school. It provides financial support and mentorship to students in the graphic design and communication arts fields.
This is a new brand identity for The Graphic Communications Scholarship, Award and Career Advancement Foundation, emphasizing its importance and contributions to the creative industry over the past 14 years.
Part 1. Corporate Identity
While the GCSF is well known in some circles of the creative world in New York, using the word mark “Graphic Communications Scholarship Foundation” is essential to maintain the recognizability of the logo. In addition, the wordmark and geometrically constructed logo icon that reads “GCSF“ can be used separately depending on circumstances.
The letterhead design includes three treatments for the back of the pages, corresponding to the three target audiences that the foundation caters to. Color coding is also helpful in keeping archives - blue for current and potential donors and investors; red for teachers and professors; yellow for students. Envelope and business card designs follow the same idea of different designs for the three target audiences. The sticker-seal is an additional element of authenticity for the scholarship foundation.
The brand book is an essential piece for any organization. The Graphic Communications Scholarship Foundation, who services creative people and future designers, is flexible enough to have a uniquely designed brand book. GCSF’s brand book is a collection of double-sided cards that can be arranged in any order, easily substituted in case of information updates, and can decorate the book shelf in the foundation’s office.
Part 2. Event branding
GCSF has an annual Awards Ceremony where students receive their scholarships and other prizes. The event is also an opportunity for educators and investors to celebrate the new generation’s achievements and network/socialize.
Every year, the award ceremony is designed around current events, themes, or other ideas the board committee has (for example, the ceremony of 2017 will be the anniversary ceremony, celebrating it’s 15th year).
As noted earlier, while the GCSF is well known in some circles of the creative world in New York, using the word mark “Graphic Communications Scholarship Foundation” helps maintain the recognizability of the logo. The identity of the 2016 Awards Ceremony is based on that, and the wordmark “Graphic Communications Scholarship Foundation” has a prominent position on the right side of the logo. Another part of the logo, geometrically constructed lettering reading “Awards 2016“, emphasizes the nature of the event (scholarship awards) and reflects its primary target audience (students). It’s fun, playful, and personal.